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Full Sales Training and Development, LLC | Sacramento, CA

Read What Our Clients Say About Us

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

“I have been with Cal-Valley Insurance for almost 25 years. Since starting with Dale and the Presidents Club just 3 months ago, I feel like I have a new Job! I am excited about what he is teaching me and I know that this system is something I can do. It is a completely different way to approach selling and a fit for me.”

-Donna Ewy CIC – veteran producer – Cal Valley Insurance Services Inc.

''Sandler has been one of the best investments of time and money we’ve made as a company.  The overall improvement in company communications,  our much improved hiring process,  and the tools and systematic process to get to the heart of the issue, whether sales or management, have made Sandler a shining star investment for us.  I would whole heartedly recommend Dale and Sandler Training to anyon.''

-Richard Sawatzky – Vice President / Board Chairman – Bari Olive Oil Company

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

“Dale is truly a leader in his field and is a sought after speaker, trainer, and consultant. I have gained tremendous value as well as personal insights from participating in his training sessions and know many others who have also. He is completely dedicated to helping others in the selling profession succeed. I would not and have not hesitated to recommend him to anyone.”

-Michael Wilkerson – Account Executive – Cal Valley Insurance Services

“Sandler Training is by far the best business decision we’ve made in several years. With Transportation being such a reactive and competitive business in nature, it’s often difficult to be proactive in your daily activities and not waiver.  Sandler Training equips your sales staff with a unique motivation every business owner strives to create. In our case, sales activity has tripled in just 6 weeks time.  With a simple systematic approach set up by Sandler Training I’m able to track sales activities much more efficiently.”

-Jeff Cox – Vice President – Central Cal Transportation

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

"We used Dale in as many capacities as possible and one where we saw a great difference was within our management team.  I had a few lessons which made me rethink the way I managed and most importantly, the way I viewed my employees.  This new perspective has provided me with the endurance to run the race with vigor knowing that my impact is a positive one both financially for our company and mentally for my staff.   The other great area of impact was within our sales team.  Dale give our sales team the foundational tools they needed and equipped them with skills to best put those tools to use.   I frequently recommend Dale to any business owner who is looking for a way to move its business into a more successful position."

-Stacy Morris – GM / VP of Sales & Marketing - BEN-E-LECT Inc.

"I've learned more about myself as a salesperson in the short time working with Dale than I have in the rest of my career. This is not a new way to pitch a product or service, but a systematic method of building a larger, more profitable book of business. I've noticed a difference in my approach to both professional and personal challenges already and we're really just beginning the process. I would recommend Dale Bierce and Sandler Training to any business committed to long term improvement of their people and processes."

-Jason Wakefield  - Sales Manager – Central Cal Transportation

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“The Sandler Sales Training System is incredible, and Dale makes every session an experience that I can take and use in my business.  After 30+ years in the sales industry, I have read hundreds of  books about sales and personal development, can’t count all of the sales seminars and training classes I have gone too; but nothing compares to the professionalism that the Sandler System has brought to my career.  Really an incredible experience that I would recommend to anyone in sales; or anyone who has sales people that works for them.”

-Karen Askins – Partner – You Financial & Insurance Services

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